Why Us

About us

Bringing Care
Back to Care

We’re reimagining care making it simple, personalized, and deeply human, because we know what it’s like to need care.

Born From A
Personal Journey

We've been there. The stress. The worry. The sleepless nights. When our family suddenly needed care for a parent, we found a system filled with complexity instead of comfort. We knew there had to be a better way. So we built it.

Relationships not transactions

We get to meet and help some amazing people. Real people with names, histories, personalities, and favourite things. You’re never just a number to us. We become part of your journey as a Care Partner, in it together.

Our guiding principles

Words we live by.

Be human, care a lot.

We guide people through stressful and uncertain life moments, the kind we’re never ready for. We get what you’re going through. And we care. We’re all just humans, figuring out how to do life in the best way possible.

Keep it real. Keep it simple.

The care system has been complicated and intimidating for too long. We've untangled the knots to make finding the right care a simple and empowering process.

Here for you 24/7.

When you need care right away, we’ve got you. If you have a question or specific request, we’re on it. We take our role in your life seriously, and you can count on us to show up prepared, present, and ready to take quick action.

Innovation that makes a difference.

We use technology to make life simpler, smoother, and safer for you or the ones you care about. We pursue the kind of innovation that improves our day-to-day while still allowing us to be connected, human to human.

Comfortable living.

Life should feel comfortable, whatever your age, health condition, or situation. We help people maintain their independence and maximize their joy as they get a little older or face health challenges.

Say hello to our team

Our Management Team

Tenzin leads Good Comfort’s Care Team with a singular focus ensuring every client receives not just the right care, but the very best care. As Director of Care, she is deeply committed to setting a higher standard, where quality, consistency, and compassion come together to create an exceptional client care experience.

Over the past several years, Tenzin has become a trusted leader, known for her ability to guide both clients and care professionals with clarity and empathy. She plays a central role in building, mentoring, and developing Good Comfort’s Care Team, shaping a group of dedicated professionals into a cohesive, high-performing, and truly world-class team. Tenzin is deeply involved in every aspect of the care journey, from thoughtfully matching clients with the right caregivers to continuously elevating the standard of service delivered. Her leadership ensures that care is not only well-coordinated, but deeply personal, grounded in trust, respect, and a genuine commitment to excellence.

Kat is the operational backbone of Good Comfort, ensuring that everything runs smoothly behind the scenes so clients and families experience seamless, reliable care. She wears many hats, overseeing scheduling, supporting day-to-day operations, managing accounting, and responding to both client and team needs with speed and precision.

With a business administration degree from the Philippines, Kat began her career in business operations before discovering a passion for project management. She joined Good Comfort early on as an intern and Care Coordinator, quickly becoming an integral part of the team. Over more than a decade as a Project Management Officer, she has developed deep expertise in streamlining processes, managing complexity, and driving operational efficiency. Kat is known for her attention to detail, strong organizational instincts, and calm, solutions-oriented approach. Whether she’s coordinating care schedules, supporting the team in real time, or ensuring the business runs efficiently day to day, she brings a level of consistency and care that is essential to the client experience. Her ability to balance multiple priorities while keeping both clients and team members supported makes her a vital part of Good Comfort, helping deliver not just smooth operations, but a dependable and responsive experience at every touchpoint.

Marcel leads Good Comfort with a bold mission to redefine and elevate the care experience by delivering the kind of care people both expect and truly deserve. This mission is deeply personal, woven into the fabric of who he is and shaped by firsthand experiences. It’s what drives his unwavering commitment to building something better: a more human, connected, and thoughtful approach to supporting people and families.

While Marcel brings the energy and instinct of a natural entrepreneur, his leadership is grounded in a distinguished career as an internationally recognized business strategist. Prior to founding Good Comfort, he led transformative, award-winning work for some of the world’s most respected and innovative organizations. These experiences have uniquely equipped him to challenge convention, think differently, and bring a higher standard of excellence to an industry ready for change. At Good Comfort, Marcel combines visionary thinking with creative discipline and a relentless pursuit of better, ensuring that every aspect of the experience is intentional, seamless, and centered around people. He leads with clarity, purpose, and a deep belief that care should feel not only effective, but genuinely supportive and empowering.

Jane, Chief Marketing Officer, is a creative business leader and strategic lifestyle marketer known for her entrepreneurial drive, ability to build culture and teams, and instinct for connecting people and ideas. A natural trend-spotter, she brings a sharp understanding of how to position brands in a way that resonates, blending creativity with strategy to create meaningful, lasting impact.

Her work is deeply personal. Jane’s journey to Good Comfort was shaped by her own experience navigating the care system while supporting her father, who was living with complex medical conditions. Finding reliable, compassionate care that would allow him to remain safely at home proved to be a constant challenge. That experience became a defining force behind her commitment to Good Comfort. Jane leads with empathy and purpose, ensuring that everything the brand communicates reflects the real needs of families going through similar journeys. She is passionate about making care more accessible, more human, and easier to navigate, so that no family feels the stress and uncertainty she once did.

Sarah is a trusted guide for clients and families navigating the care journey. With deep compassion and a genuine commitment to people, she leads with empathy, clarity, and confidence, ensuring every client feels supported, understood, and never alone.

She has a natural ability to simplify what can often feel overwhelming, helping families make informed decisions with ease. Through thoughtful guidance and attentive care, Sarah builds meaningful relationships rooted in trust, always putting the needs and well-being of those she supports first. Her strength lies in combining a client-first mindset with a calm, reassuring presence. Whether coordinating care, supporting transitions, or guiding families through complex moments, Sarah brings both heart and expertise, creating experiences that are not only seamless, but deeply human.

Care that truly cares

“Caring for clients is more than a job to me, it’s a responsibility I carry with heart. I take pride in making each person feel safe, respected, and truly cared for, just as I would my own family.”

Tenzin, PSW

“Providing proper care means ensuring safety, consistency, and attention to every detail. It’s about giving families peace of mind, knowing their loved one is in capable, caring hands.”

Tsetan, RN

Tenzin, PSW

“Providing proper care means ensuring safety, consistency, and attention to every detail. It’s about giving families peace of mind, knowing their loved one is in capable, caring hands.”

Tsetan, RN

Join our team

If you’re a Registered Nurse, PSW, or Therapist driven to deliver exceptional care and create meaningful impact, we’d love to hear from you.

Care starts with people who truly care. Our team of care leaders, nurses, personal support workers, therapists, physicians, and wellness experts brings decades of experience in home care, geriatrics, rehabilitation, and aging, helping deliver more thoughtful, connected, and human care every day.

Our Advisory Board

Our advisory board brings together a trusted group of doctors, care specialists, and experienced advisors.

Laurie Hawkins is a curator, catalyst and connector.

She is a certified business success strategist, speaker, radio show host, trainer and leader who drives revenue, results and raving fans along with fulfillment and flow. Laurie’s reputation is built on her unique ability to enable strategy and soul to coexist. She is a thought leader with the rare ability to both inspire and create actionable strategies.

Dr. J. Bernard Gosevitz is the Chief Medical Officer Emeritus of Rogers Communications Inc.

He holds the Medical Directorship for Barrick Gold Corp. and is a Medical Advisor to KPMG and Burnac Corporation. Dr. Gosevitz has served as Chair of the Canadian Wildlife Federation Foundation and is on the honorary Board of Sheena’s Place. He serves on the Board of Arts for Muskoka Chautauqua.

After running a solo practice for five years, Dr. Singh began working in home-based primary care, caring for vulnerable seniors in downtown Toronto.

Shayna Singh, MD, CCFP, was born in Toronto. She obtained her undergraduate medical degree from the American University of Antigua in 2011 and completed her residency training in Family Medicine at the University at Buffalo, NY. In 2014, she obtained licensure with the Canadian College of Family Physicians and the College of Physicians and Surgeons of Ontario. She has always taken a special interest in mental health and end-of-life care, valuing non-paternalistic, truly patient-centred care.

More to explore

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